We aim to meet excellence and fun in all we do. Our daily mission is to inspire trade partners and customers and to offer together premium qualitative experiences and service to all kinds of consumers. We believe that our passion for discovering great drinks and new brands will inspire our partners to join our journey of building consumer excellence together with young high potential alcoholic and non-alcoholic brands.

Prime International Mixology Collective has been created to develop a unique portfolio of yet unknown brands in Poland. Call them craft, niche, young, or independent. They have all 1 thing in common: high quality, strong brand DNA and passion to discover the world by delivering more than just the beverage.

Our fundament has been established in 2020 with Fever Tree – the largest premium mixer in the world with just 1 simple premise: if ¾ of your drink is the mixer, mix with the best. Our mission is also to build new, local brands, an example of which is Urzecze, a brand of quality craft beers produced in the historic region of the Vistula River valley near Warsaw and drawing inspiration from local traditions.  We will continue to discover new alcoholic and non-alcoholic treasures with support of our friends and business partners from all over the world, who are willing, together with the PIMCollective, to establish and build their brand experiences in Poland and across borders.